Robust, honest, there when you need a lift. Our Signature blend, HERO is the blend that shows up when the stakes are high. It's the reliable, rock-solid backbone of your daily ritual.
Expect a powerhouse of rich malt, dark cocoa, and a smooth, sweeping finish that lingers long after the cup is gone.
It's a brew defined by its resilience—heavy-bodied enough to anchor a flat white, yet balanced enough to stand alone. Your go to coffee throughout the day.
HERO: The rock-solid, expectation in a cup.
Elevate your daily ritual with Vice… 🌱 Ethically Sourced Arabica coffee beans from sustainable farms 🏡 Ideal for home, cafés, or office coffee stations ☕ Roast Profile Rich, smooth, layered with Cocoa, toasted malt, subtle liquorice ⚡ Strength 4/5 Medium Roast 🔥 Roasted Fresh Christchurch to Order
♻️ Eco friendly, resealable packaging Soft Plastic - Recycle at Store
